The story of NOCO: Natural stone democratized

Why should wearing a piece of Earth be an unattainable privilege? I created NOCO for a simple reason: to make the nobility of genuine rock dials finally accessible, without ever compromising on the mechanics.

  • Geological History: Millennia-old and unique stones.
  • Fair Price: Accessible mineral luxury.
  • Preserved Excellence: Raw beauty and precision mechanics.

NOCO: Time Carved in Stone

Raw craftsmanship, assembled for you

Embrace more than a watch: a millennium-old stone shaped by hand.

  • Unique dial: Genuine stone cut to the millimeter.
  • Advanced mechanics: Miyota 9015 movement.
  • Custom-made: Produced on order, not mass-produced.

The moment my story becomes yours

Today, my watchmaker's story fades to make way for yours. The choice not to create any watches in advance guarantees you an intimate experience. On our shop, you choose the family of the stone, but it is nature that decides the final picture.

The true culmination of the NOCO story is the thrill you'll feel when opening your box, discovering a dial with unique patterns that no one else in the world will ever possess.

Set up my watch